Toy 2025

Toy 2025. The toy book‘s 40th volume continues with our 2025 toty awards issue! Discover new toys, trends & licenses for children's toys!

Yet more news is coming to us today by way of tfw’s jtprime17, this time wave breakdowns for 2025’s generations (legacy united + gen prime) and studio series lines. Nominations are open now through friday, august 23.